World Artists was founded in 1963 by music entrepreneur and producer, Jerry Ross, in the United States. The label initially focused on pop and rock music, gaining prominence during the 1960s and 1970s. It became known for promoting a diverse range of artists, including folk, rock, and international music, which reflected the cultural shifts of the era. Notable artists associated with World Artists included the folk group The New Christy Minstrels and rock bands like The Shadows of Knight. The label also ventured into the burgeoning world music genre, showcasing international artists and sounds. Throughout its history, World Artists experienced various changes in ownership and direction, adapting to the evolving music industry landscape. Although it is less prominent today, the label's legacy lies in its contributions to the diversification of popular music and its role in supporting emerging artists across different genres.