Win Or Lose

Win Or Lose is an independent record label founded in 1995 by music producer and entrepreneur Alex Turner. Initially focused on alternative rock and indie music, the label gained prominence in the late 1990s and early 2000s with the rise of bands like The Midnight Echo and The Lost Souls, who helped define its sound. In the mid-2000s, Win Or Lose expanded its roster to include artists from various genres, including electronic and hip-hop, reflecting the evolving musical landscape. Notable artists associated with the label include singer-songwriter Mia Hart and the experimental group Echo Chamber. The label's commitment to artistic freedom and innovation has fostered a diverse catalog, earning it a reputation for nurturing emerging talent. Win Or Lose continues to operate today, maintaining its legacy as a platform for creative expression and contributing to the indie music scene.