Whiz

Whiz Records was founded in 1978 by music producer and entrepreneur Frank McKinney, initially focusing on disco and funk genres during the late 1970s and early 1980s. The label gained prominence with artists like The Groove Collective and DJ Jazzy Jack, who helped define the sound of urban dance music. In the mid-1980s, Whiz expanded its roster to include pop and rock acts, signing notable bands such as The Electric Dreams and solo artists like Lisa Monroe. Throughout the 1990s, the label embraced the emerging hip-hop and R&B scenes, launching the careers of influential artists like MC Soul and the duo Harmony. Whiz Records became known for its eclectic catalog and commitment to artist development. Although it faced challenges in the early 2000s with the rise of digital music, its legacy endures through its contributions to diverse musical genres and the lasting impact of its artists on the music industry.