Whittier

Whittier Records was founded in the early 1960s in Los Angeles, California, primarily focusing on the burgeoning rock and pop genres. The label gained prominence in the late 1960s and 1970s, becoming known for its eclectic roster that included influential artists such as The Whittiers, a popular local band, and various folk and psychedelic acts. Whittier specialized in promoting regional talent, contributing to the California sound of the era. Throughout the 1980s and 1990s, the label expanded its catalog to include alternative rock and indie artists, adapting to the changing musical landscape. Despite facing challenges in the competitive music industry, Whittier maintained a reputation for supporting emerging musicians. Today, Whittier Records is recognized for its contributions to the development of rock and pop music, leaving a lasting legacy in the independent music scene and influencing subsequent generations of artists.