Viva

Viva Records, founded in the late 1960s in the Philippines, emerged as a prominent label in the country's music industry. Initially focused on pop and rock, it gained recognition for promoting local artists and fostering the OPM (Original Pilipino Music) movement. The 1970s and 1980s marked its golden era, with notable artists like Sharon Cuneta, Regine Velasquez, and Gary Valenciano rising to fame under its banner. The label's diverse catalog also included genres such as folk, jazz, and novelty songs, reflecting the evolving tastes of Filipino audiences. Throughout the 1990s and 2000s, Viva expanded its influence by venturing into film and television, further solidifying its status in the entertainment sector. Today, Viva Records is recognized for its significant contributions to the Philippine music landscape, having shaped the careers of numerous artists and continuing to produce contemporary music that resonates with new generations.