Vista Records was founded in 1967 by music producer and entrepreneur David H. Smith. Initially established to promote a diverse range of genres, the label quickly gained recognition for its innovative approach to music production. During the late 1960s and early 1970s, Vista became known for its contributions to the psychedelic rock and folk music scenes, signing notable artists such as The Sunflower Conspiracy and The Velvet Echoes. In the 1980s, Vista expanded its catalog to include emerging genres like new wave and synth-pop, attracting artists like The Digital Dreams and The Electric Shadows. The label faced challenges in the 1990s due to the rise of digital music, leading to a temporary hiatus. Re-emerging in the 2000s, Vista adapted to the changing landscape by focusing on independent and alternative artists. Today, it is recognized for its legacy of fostering creativity and innovation in music, continuing to support a diverse array of talent across various genres.