Vertigo

Vertigo Records, founded in 1969 by Philip and Christine Saatchi, emerged as a prominent label in the United Kingdom, primarily associated with progressive rock and heavy metal. Initially launched as a subsidiary of Mercury Records, Vertigo quickly gained recognition for its distinctive spiral logo and innovative marketing strategies. The label's notable era spanned the 1970s, during which it signed influential artists such as Black Sabbath, Uriah Heep, and The Alan Parsons Project. These acts helped define the sound of the era, contributing to the growth of heavy metal and progressive rock genres. In the 1980s, Vertigo expanded its roster to include new wave and alternative rock artists, such as The Cure and The Banshees. Despite facing challenges in the 1990s and early 2000s, Vertigo's legacy endures, as it remains a symbol of artistic innovation and a crucial player in the evolution of rock music.