Valiant

Valiant Records was founded in 1954 by music executive and producer, Jerry Ross, primarily to promote rock and roll and rhythm and blues artists. The label gained prominence in the late 1950s and early 1960s, releasing hits from notable artists such as The Five Satins and The Shirelles. Valiant's catalog featured a blend of genres, including doo-wop, soul, and pop, contributing to the evolving landscape of American music during this era. Despite its initial success, Valiant struggled to maintain its prominence in the rapidly changing music industry of the late 1960s and early 1970s. The label eventually ceased operations, but its legacy endures through its influential recordings and the impact it had on the development of early rock and R&B music. Valiant Records remains a notable part of the history of independent labels that shaped popular music in the mid-20th century.