Valentine Records was founded in the early 1950s, emerging as a prominent label in the rhythm and blues genre. Established by entrepreneur and producer, the label aimed to promote African American artists during a time of segregation in the music industry. Notable artists associated with Valentine include the influential R&B singer Johnny Ace and the doo-wop group The Five Satins, whose hit "In the Still of the Nite" became a classic. Throughout the 1960s, Valentine expanded its catalog to include soul and early rock influences, contributing to the evolving musical landscape. The label's commitment to nurturing talent helped launch several successful careers, though it faced challenges from larger competitors. By the 1970s, Valentine began to decline, overshadowed by major labels, but its legacy endures through its contributions to the R&B and soul genres. The label is remembered for its role in promoting diverse musical expressions and for its impact on the cultural fabric of American music.