United National Records was founded in 1965 by music entrepreneur John Smith, aiming to promote diverse musical genres, particularly focusing on folk, rock, and early pop. The label gained prominence in the 1970s with the rise of singer-songwriters and progressive rock bands, signing notable artists such as The Riverstones and folk legend Sarah Lane. In the 1980s, United National expanded its catalog to include emerging genres like new wave and synth-pop, attracting bands like The Neon Lights. The label faced challenges in the 1990s due to the rise of digital music but adapted by embracing online distribution and promoting indie artists. Throughout its history, United National has been recognized for its commitment to artistic integrity and innovation. Its legacy includes influencing a generation of musicians and contributing to the evolution of popular music in America, maintaining a reputation as a nurturing ground for diverse talent.