UA Latino

UA Latino, a division of United Artists Records, was founded in 1970 to promote Latin music in the United States and beyond. The label emerged during a period of growing interest in Latin genres, coinciding with the rise of artists who blended traditional sounds with contemporary influences. Notable artists associated with UA Latino include the influential salsa musician Willie Colón, the iconic singer Celia Cruz, and the popular band Los Bukis. The label primarily focused on salsa, merengue, and Latin pop, contributing significantly to the mainstream acceptance of these genres in the 1970s and 1980s. UA Latino played a crucial role in the Latin music boom, helping to launch the careers of various artists and fostering collaborations across genres. Although the label's prominence waned in the 1990s, its legacy endures through the continued popularity of its artists and the lasting impact of its contributions to Latin music culture.