Tropicana Records, founded in the late 1950s in Havana, Cuba, emerged as a significant label in the Latin music scene. Initially established to promote Cuban music, it played a crucial role in popularizing genres such as son, salsa, and bolero. The label gained prominence during the 1960s and 1970s, a period marked by the global rise of Latin music, particularly in the United States. Notable artists associated with Tropicana include the legendary Cuban singer Celia Cruz, who became a symbol of salsa music, and the influential band Los Van Van. The label was instrumental in bridging traditional Cuban sounds with contemporary influences, contributing to the genre's evolution. Tropicana's legacy is evident in its lasting impact on Latin music and its role in fostering cultural exchange. The label remains a reference point for the rich history of Cuban music and continues to influence new generations of artists.