Tico Records was founded in 1948 by George Goldner in New York City, initially focusing on Latin music, particularly mambo and salsa. The label became a prominent force in the 1950s and 1960s, showcasing influential artists such as Tito Puente, Celia Cruz, and Johnny Pacheco. Tico's releases helped popularize Latin music in the United States, contributing to the genre's mainstream acceptance. Throughout the 1960s, Tico expanded its catalog to include a diverse range of genres, including jazz and rhythm and blues. The label's distinctive sound and vibrant artwork became synonymous with the Latin music scene. In the 1970s, Tico faced competition from larger labels, leading to a decline in its prominence. Despite this, its legacy endures, as many of its recordings are considered classics and continue to influence contemporary Latin artists. Tico Records remains a significant chapter in the history of Latin music in America.