Thunderbird Records was founded in 1954 by music producer and entrepreneur Bob Keane in Los Angeles, California. Initially focused on rock and roll, the label gained prominence in the late 1950s and early 1960s, signing notable artists such as Ritchie Valens, whose hit "La Bamba" became a cultural landmark. The label also explored genres like pop and country, expanding its roster to include various artists throughout the 1960s and 1970s. During the 1980s, Thunderbird faced challenges as the music industry evolved, leading to a decline in its prominence. However, it continued to operate, focusing on reissuing classic tracks and supporting emerging artists. The label's legacy is marked by its early contributions to rock and roll and its role in promoting diverse musical styles. Thunderbird Records remains a symbol of the rich history of American music, particularly in the context of the burgeoning rock scene of the mid-20th century.