Sunbird Records was founded in 1977 by music producer and entrepreneur David Hargreaves in the United Kingdom. Initially focused on the burgeoning genres of pop and rock, the label quickly gained recognition for its eclectic roster. Throughout the late 1970s and 1980s, Sunbird became synonymous with the emerging new wave and synth-pop movements, signing notable artists such as The Banshees and The Electric Dreamers. In the 1990s, Sunbird expanded its catalog to include alternative rock and indie artists, further diversifying its sound. The label's commitment to nurturing talent led to the discovery of several influential bands, contributing to the UK music scene's evolution. Despite facing challenges in the changing music industry landscape, Sunbird's legacy endures, remembered for its role in promoting innovative music and fostering new artists. The label's influence can still be seen in contemporary music, reflecting its lasting impact on various genres.