Success Motivation was founded in 1968 by the motivational speaker and author, Paul J. Meyer, primarily to produce audio programs focused on personal development and success. The label gained prominence in the 1970s and 1980s, capitalizing on the growing self-help movement. While primarily known for spoken word and motivational recordings, it also ventured into music that complemented its themes, featuring artists who aligned with its vision of empowerment and personal growth. Notable figures associated with the label included motivational speakers like Zig Ziglar and Earl Nightingale, whose works were integral to its catalog. The label's focus on self-improvement and motivation resonated across various genres, including pop and new age. Although not a mainstream music label, Success Motivation carved a niche in the motivational audio market, leaving a legacy that influenced the intersection of music and personal development, and fostering a culture of self-improvement that continues to thrive today.