Straight Records was founded in 1969 by Frank Zappa and his wife, Gail Zappa, as a subsidiary of Zappa's main label, Bizarre Records. The label aimed to promote innovative and avant-garde music, reflecting Zappa's eclectic artistic vision. Notable artists associated with Straight included Captain Beefheart, The GTOs, and Alice Cooper, who later achieved mainstream success. The label primarily focused on rock, experimental, and psychedelic genres, contributing to the countercultural music scene of the late 1960s and early 1970s. Despite its short-lived existence, closing in 1971, Straight Records left a lasting impact on the music industry by fostering unique artistic voices and challenging conventional norms. Its catalog continues to be influential, showcasing the creative freedom that characterized the era. The label's legacy endures through reissues and the continued appreciation of its artists, marking it as a significant player in the evolution of underground and alternative music.