Starfish Records was founded in 1995 by music producer and entrepreneur Alex Thompson in San Francisco, California. Initially focused on indie rock and alternative music, the label gained prominence in the late 1990s with the release of critically acclaimed albums from bands like The Ocean's Echo and Velvet Horizon. In the early 2000s, Starfish expanded its roster to include genres such as electronic, folk, and experimental music, signing artists like DJ Luna and singer-songwriter Clara Voss. This diversification helped the label cultivate a diverse audience and establish a reputation for fostering innovative sounds. Throughout the 2010s, Starfish continued to thrive, launching a successful digital distribution platform that allowed independent artists greater access to global markets. The label's commitment to artistic integrity and its support for emerging talent solidified its legacy in the independent music scene. Today, Starfish Records remains influential, known for its artist-centric approach and contributions to various musical genres.