Shuniah Records was founded in 2005 in Ontario, Canada, by music producer and entrepreneur Alex B. The label initially focused on indie rock and folk music, carving a niche for itself in the Canadian music scene. In its early years, Shuniah gained recognition for promoting local talent, signing artists like The Northern Lights and The Riverbank Trio, who contributed to its reputation for high-quality, authentic sound. As the label evolved, it expanded its roster to include genres such as electronic and alternative pop, reflecting broader musical trends. The 2010s marked a significant era for Shuniah, with the release of critically acclaimed albums that garnered national attention. Shuniah's legacy lies in its commitment to fostering emerging artists and its role in the development of the Canadian indie music landscape, influencing subsequent labels and musicians. The label continues to operate, promoting innovative sounds and supporting diverse musical expressions.