Rubber Bullet Records was founded in 2001 by music producer and entrepreneur Alex Turner in response to the burgeoning indie music scene. Initially focused on alternative rock and indie pop, the label gained recognition for its eclectic roster, which included notable artists such as The Shimmering Lights, a band known for their melodic hooks, and electronic duo Neon Pulse. Throughout the 2000s, Rubber Bullet expanded its genres, incorporating elements of electronic, folk, and experimental music, which helped to diversify its appeal. The label became known for its commitment to artist development and innovative marketing strategies, including digital releases and limited-edition vinyl. In the 2010s, Rubber Bullet solidified its legacy by supporting emerging talent and fostering collaborations across genres. The label's influence can be seen in the continued popularity of indie music and its role in shaping the sound of a generation. Today, Rubber Bullet is recognized as a significant player in the independent music landscape.