Rixx Records was founded in 2005 by music producer and entrepreneur Alex Turner, aiming to promote emerging talent across various genres. Initially focused on indie rock and electronic music, the label gained prominence in the late 2000s with the success of artists like The Neon Lights and DJ Pulse. Rixx expanded its roster to include hip-hop and pop artists in the 2010s, reflecting the evolving musical landscape. Notable releases during this era included chart-topping albums from the pop duo Starshine and critically acclaimed mixtapes from rapper J. Flow. The label's commitment to artist development and innovative marketing strategies helped it carve a niche in the competitive music industry. By the late 2020s, Rixx Records had established a reputation for launching successful careers, contributing to the diversity of contemporary music, and fostering a community of artists who prioritize creative expression. Its legacy continues to influence new labels and artists today.