Rivoli Records was founded in the early 1950s, emerging as a notable independent label during a transformative period in the music industry. Initially focused on jazz and rhythm and blues, Rivoli gained prominence by signing influential artists such as saxophonist Johnny Hodges and vocalist Ruth Brown. The label played a significant role in the development of the R&B genre, contributing to the crossover appeal of black artists in mainstream music. Throughout the 1960s, Rivoli expanded its catalog to include pop and rock, reflecting the evolving musical landscape. The label's commitment to artistic diversity allowed it to cultivate a unique roster of talent. Despite facing challenges from larger labels, Rivoli maintained a dedicated following and is remembered for its contributions to the music scene. By the 1970s, Rivoli's influence waned, but its legacy endures in the history of American music, particularly for its role in promoting early R&B and jazz artists who shaped future generations.