Riviera

Riviera Records was founded in the early 1950s, primarily focusing on jazz and rhythm and blues. Established by entrepreneur and producer Bob Shad, the label gained prominence for its innovative approach to recording and promoting emerging artists. Throughout the 1950s and 1960s, Riviera became known for its diverse roster, which included notable musicians such as saxophonist King Curtis and jazz vocalist Joe Williams. The label's commitment to high-quality production and artistic freedom allowed many artists to flourish, contributing to the evolution of American music during this era. Although Riviera eventually faced challenges in the changing music landscape of the 1970s, its influence persisted through the artists it nurtured and the genres it championed. Today, Riviera Records is remembered for its significant role in the development of jazz and R&B, leaving a lasting legacy in the history of American music.