Rivera

Rivera Records, founded in the early 1990s by music producer and entrepreneur Carlos Rivera, emerged as a significant player in the independent music scene. Initially focused on Latin music, the label quickly expanded its roster to include a diverse range of genres, such as rock, pop, and electronic music. Notable artists associated with Rivera include Grammy-winning singer-songwriter Ana María and influential rock band Los Nuevos, both of whom contributed to the label's reputation for fostering innovative talent. Throughout the late 1990s and early 2000s, Rivera Records became known for its commitment to artistic freedom, allowing artists to explore their creative visions. The label's legacy is marked by its role in promoting Latin music globally and supporting emerging artists, which has influenced the broader music industry. Today, Rivera Records continues to thrive, maintaining a focus on diverse sounds while adapting to changing musical landscapes.