Reprise Records was founded in 1960 by Frank Sinatra as a way to gain creative control over his music and support other artists. Initially focused on pop and jazz, the label quickly expanded its roster to include rock, folk, and country artists. Notable acts include Jimi Hendrix, Neil Young, and the band Fleetwood Mac, which helped solidify Reprise's reputation in the 1960s and 1970s. In the 1980s and 1990s, the label continued to evolve, signing influential artists like Green Day and Madonna. Reprise became known for its diverse catalog, reflecting a wide range of musical genres. In 1997, Reprise was acquired by Warner Music Group, further enhancing its distribution capabilities. The label's legacy is marked by its commitment to artistic freedom and its role in shaping popular music across several decades, making it a significant player in the music industry.