Reo Tahiti

Reo Tahiti is a record label founded in 1972 in French Polynesia, primarily focused on promoting traditional and contemporary Polynesian music. Established by the musician and producer Henri Hiro, the label aimed to preserve and popularize Tahitian culture through music. During the 1970s and 1980s, Reo Tahiti became a prominent platform for local artists, showcasing genres such as 'ori tahiti (traditional Tahitian dance music), reggae, and pop. Notable artists associated with the label include the celebrated group Otea, known for their vibrant performances and recordings, and singer-songwriter Tiare, who gained recognition for her contributions to contemporary Tahitian music. Reo Tahiti's legacy lies in its role in revitalizing and sustaining Polynesian musical traditions while also adapting to modern influences. The label continues to be influential in the region, fostering new talent and ensuring the ongoing appreciation of Tahitian culture through music.