Reliable Records was founded in 1975 by music producer and entrepreneur Sam Thompson in Los Angeles, California. Initially focused on rock and pop music, the label gained prominence in the late 1970s and early 1980s, fostering a diverse roster that included influential artists such as The Electric Shadows and singer-songwriter Mia Rivers. In the mid-1980s, Reliable expanded its genre scope to include emerging styles like new wave and synth-pop, producing several chart-topping hits. The label's innovative marketing strategies and commitment to artist development helped solidify its reputation in the competitive music industry. By the 1990s, Reliable began to explore alternative and indie genres, signing bands like The Velvet Echoes and The Urban Nomads, which contributed to its legacy as a platform for artistic expression. Although it faced challenges in the 2000s due to industry changes, Reliable Records remains recognized for its contributions to music culture and its role in shaping the careers of numerous artists.