Rainbow

Rainbow Records was founded in 1970 by the American musician and producer, Johnny Harris. Initially established to promote a diverse range of musical genres, the label gained recognition for its eclectic roster, including artists from rock, pop, and soul backgrounds. Notable acts included the influential band The New Seekers and singer-songwriter David Gates, who later found fame with Bread. During the 1970s, Rainbow Records became synonymous with the burgeoning soft rock and adult contemporary scenes, releasing several successful albums that resonated with mainstream audiences. The label's commitment to quality production and artist development helped it carve out a niche in a competitive industry. Although it faced challenges in the following decades, Rainbow's legacy endures through its contributions to the evolution of popular music and its role in launching the careers of several significant artists. The label remains a point of reference for collectors and music historians interested in the era's diverse sounds.