RadicalChoice

RadicalChoice was founded in 2005 by music producer and entrepreneur Alex Mercer, with the aim of promoting innovative and independent artists across various genres. Initially focused on electronic and indie music, the label gained recognition for its eclectic roster, which included notable artists such as synth-pop duo Neon Echo and experimental rock band The Fractals. The label experienced a significant era of growth in the early 2010s, expanding its catalog to include hip-hop and alternative R&B, featuring artists like rapper Juno and singer-songwriter Lila V. RadicalChoice became known for its commitment to artistic freedom and grassroots marketing, often collaborating with emerging talent. By the late 2010s, the label had established a reputation for nurturing genre-blending artists and fostering a community-oriented approach. Its legacy includes a diverse discography that reflects the evolving landscape of independent music and a lasting influence on the DIY ethos in the industry.