Pure Pacific Music is an independent record label founded in 2003 in California, specializing in a diverse range of genres, including pop, rock, and electronic music. The label emerged during a transformative era in the music industry, marked by the rise of digital distribution and independent artists seeking alternative avenues for exposure. Throughout its history, Pure Pacific Music has been home to several notable artists, including singer-songwriter Jamie Lee and electronic duo The Pacific Waves, both of whom gained recognition for their innovative sounds and engaging performances. The label has also collaborated with emerging talent, fostering a reputation for discovering and nurturing new voices in the music scene. Pure Pacific Music's legacy lies in its commitment to artistic freedom and its role in promoting independent music, contributing to the broader landscape of the music industry by supporting artists outside of mainstream channels.