Provincia Records was founded in 1997 in Buenos Aires, Argentina, by a group of music enthusiasts aiming to promote local talent and diverse genres. Initially focused on rock and pop, the label quickly expanded its roster to include folk, tango, and electronic music, reflecting Argentina's rich musical heritage. Notable artists associated with Provincia include the indie rock band La Portuaria, folk singer-songwriter Lisandro Aristimuño, and electronic duo Chancha Vía Circuito. Throughout the 2000s, Provincia gained recognition for its innovative approach to music distribution, embracing digital platforms and fostering collaborations between emerging and established artists. The label played a significant role in the Argentine music scene, contributing to the globalization of Latin American music. Today, Provincia Records is regarded as a key player in the promotion of Argentine culture, continuing to support a wide array of genres and artists, thereby leaving a lasting legacy in the music industry.