Promotion

Promotion Records was founded in the early 1980s, emerging as a key player in the independent music scene. Initially focused on punk and new wave, the label gained prominence by signing influential bands that shaped the genre, including notable acts like The Vandals and The Dickies. Throughout the late 1980s and into the 1990s, Promotion expanded its roster to include a diverse array of genres, such as alternative rock and ska, reflecting the evolving musical landscape. The label became known for its commitment to artist development and innovative marketing strategies, helping to bring underground music to a wider audience. In the early 2000s, Promotion Records faced challenges due to the rise of digital music, leading to a shift in focus towards online distribution and promotion. Despite these challenges, the label’s legacy endures, recognized for its contributions to the punk and alternative scenes and its role in fostering emerging talent.