PRI

PRI, or Public Radio International, was founded in 1980 as a distributor of public radio programming. While primarily known for its radio productions, PRI ventured into music in the late 1990s, focusing on world music and independent artists. The label aimed to promote diverse musical genres, including folk, jazz, and global sounds, reflecting its commitment to cultural representation. Notable artists associated with PRI include the acclaimed folk singer-songwriter Joan Baez and world music ensembles like the Klezmatics. The label also produced influential recordings that showcased underrepresented voices in music, contributing to the broader landscape of independent and world music. Throughout its history, PRI has played a crucial role in the intersection of music and public broadcasting, fostering a legacy of cultural exchange and artistic innovation. Although PRI's music division has evolved, its impact on the promotion of diverse musical expressions continues to resonate in the industry.