Pontiac

Pontiac Records was founded in the early 1990s, emerging as a notable independent label in the American music scene. Initially focused on alternative rock and indie genres, Pontiac gained recognition for its diverse roster of artists. The label's notable era spanned the mid-1990s to the early 2000s, during which it released several critically acclaimed albums. Key artists associated with Pontiac include bands like The Vortex and solo acts such as singer-songwriter Liz Harmon, who brought a unique sound to the label. Pontiac's commitment to fostering emerging talent contributed to its reputation within the indie music community. As the music industry evolved with the rise of digital distribution, Pontiac adapted by exploring new genres, including electronic and folk. Although its prominence waned in the late 2000s, the label's legacy endures through its influence on independent music and its role in launching the careers of various artists.