Pinemore Records was founded in 2005 by music producer and entrepreneur Alex Hartman in Portland, Oregon. Initially focused on indie rock and folk genres, the label quickly gained a reputation for its artist-friendly approach and commitment to creative freedom. Notable early artists included the critically acclaimed band The Pinecones and singer-songwriter Eliza Hart, both of whom contributed to the label's rise in the indie music scene. In the 2010s, Pinemore expanded its roster to include a diverse array of genres, such as electronic and experimental music, showcasing artists like the synth-pop duo Neon Pines. The label's innovative marketing strategies and strong online presence helped it thrive in the digital age. Pinemore's legacy is marked by its dedication to nurturing emerging talent and its influence on the indie music landscape, with many of its artists achieving both critical and commercial success. The label continues to operate, adapting to industry changes while maintaining its core values.