Periwinkle

Periwinkle Records was founded in 1995 by music producer and entrepreneur Lisa Hartman in Austin, Texas. Initially focused on indie rock and folk, the label gained prominence in the late 1990s with the rise of alternative music. Notable artists such as The Meadowlarks, a folk-rock band, and electronic artist DJ Solstice emerged during this era, contributing to the label's reputation for nurturing diverse talent. In the early 2000s, Periwinkle expanded its catalog to include genres like Americana and indie pop, signing acts like The Silver Linings and The Echoes. The label's commitment to artist development and innovative marketing strategies helped it thrive in a rapidly changing music landscape. By the 2010s, Periwinkle had established itself as a respected indie label, known for its eclectic roster and community-focused initiatives. Its legacy includes a strong influence on the indie music scene and a reputation for supporting emerging artists, making it a significant player in the independent music industry.