Pacific Wave Records was founded in 1985 in Los Angeles, California, by music producer and entrepreneur Mark Timmons. Initially focused on surf rock and alternative music, the label quickly gained recognition for its eclectic roster. In the late 1980s and early 1990s, Pacific Wave expanded into genres like indie rock and electronic, signing notable artists such as The Surfers, Echo Beach, and DJ Mirage. The label's golden era coincided with the rise of the alternative music scene, contributing to the popularity of various subgenres. By the late 1990s, Pacific Wave had established a reputation for nurturing emerging talent and promoting innovative sounds. Despite facing challenges in the digital age, the label adapted by embracing online distribution and collaborating with independent artists. Today, Pacific Wave is remembered for its influential role in shaping the sound of West Coast music and fostering a diverse range of artists, leaving a lasting legacy in the independent music community.