On The Line

On The Line is an independent record label founded in 2015 by music producer and entrepreneur Alex Turner. Initially focused on alternative rock and indie pop, the label quickly gained recognition for its commitment to nurturing emerging talent. In its early years, On The Line released critically acclaimed albums from artists such as The Echoes and Luna Blue, who helped define the label's sound. As the label evolved, it expanded its roster to include a diverse range of genres, including electronic, hip-hop, and folk, reflecting the changing landscape of the music industry. Notable artists like DJ Sam V and singer-songwriter Clara Hayes contributed to the label's growing reputation. By the late 2020s, On The Line had established itself as a prominent player in the indie music scene, known for its artist-friendly approach and innovative marketing strategies. The label's legacy lies in its ability to adapt and support new musical voices, fostering a vibrant community of artists.