Olympic Lottery Canada

Olympic Lottery Canada (OLC) was founded in 1988 as a subsidiary of the Canadian Broadcasting Corporation (CBC) to promote Canadian music and artists. Initially focused on folk and rock genres, OLC aimed to support emerging talents during a time when the Canadian music scene was gaining international recognition. Notable artists associated with the label include singer-songwriter Bruce Cockburn and alternative rock band The Tragically Hip, both of whom contributed to the label's reputation for quality Canadian content. Throughout the 1990s and early 2000s, OLC expanded its roster to include diverse genres such as pop, country, and electronic music, reflecting the evolving landscape of the Canadian music industry. The label's commitment to fostering local talent has left a lasting legacy, influencing the development of Canadian music and promoting cultural identity. While OLC's prominence has waned in recent years, its contributions to the Canadian music scene remain significant.