Offbeat Records, founded in 1990 in New Orleans by musician and producer T.K. McClure, emerged as a significant label in the American music scene, particularly known for its focus on the vibrant local music culture. Initially, Offbeat gained recognition for promoting genres such as jazz, blues, and funk, reflecting the rich musical heritage of New Orleans. The label's notable artists include the likes of the Dirty Dozen Brass Band, Dr. John, and the Preservation Hall Jazz Band, each contributing to the preservation and evolution of traditional New Orleans sounds. Offbeat also played a pivotal role in the resurgence of interest in Cajun and Zydeco music during the 1990s. Over the years, Offbeat has maintained its commitment to showcasing regional talent while fostering a sense of community among musicians. Its legacy lies in its dedication to authentic music and its influence on the broader appreciation of New Orleans' diverse musical landscape.