New Voice Records was founded in the early 1960s, emerging as a prominent label in the American music scene. Initially focused on jazz and folk, it quickly gained recognition for its diverse roster of artists. In the 1970s, New Voice expanded its reach into rock and pop, signing influential acts that contributed to the era's vibrant sound. Notable artists associated with the label included jazz saxophonist John Coltrane and folk singer-songwriter Joan Baez, both of whom helped shape the label's identity. Throughout the 1980s and 1990s, New Voice continued to evolve, embracing emerging genres such as alternative rock and hip-hop, which broadened its audience. The label's commitment to artistic integrity and innovation left a lasting impact on the music industry. Although it faced challenges in the changing landscape of the music business in the 2000s, New Voice's legacy endures through its contributions to various genres and its role in promoting diverse musical talent.