National General Records was founded in 1970 as a subsidiary of the National General Pictures film studio. The label primarily focused on rock, pop, and soul music, capitalizing on the burgeoning music scene of the early 1970s. Notable artists associated with National General included the influential rock band The Kinks and singer-songwriter John Phillips of The Mamas & the Papas. The label also released albums by various other artists, contributing to the diverse musical landscape of the era. Despite its promising start, National General struggled to compete with larger labels and eventually ceased operations in the mid-1970s. Its legacy, however, is marked by its role in promoting a range of artists during a dynamic period in music history. The label's catalog remains a point of interest for collectors and historians, reflecting the eclectic sounds of the early 1970s.