Musicor Records was founded in 1959 by the music industry entrepreneur Sidney Selby and his partner, the producer and songwriter, Donny Kirshner. Initially based in New York City, the label focused on pop and country music, quickly gaining recognition for its diverse roster. In the 1960s, Musicor became notable for its association with artists like The Tokens, known for their hit "The Lion Sleeps Tonight," and country singer George Jones, who recorded several influential albums under the label. During the 1970s, Musicor expanded its catalog, embracing genres such as rock and R&B, although it faced increasing competition from larger labels. The label's influence waned by the late 1970s, leading to its eventual decline. Despite this, Musicor's legacy endures, particularly in its contributions to the development of pop and country music during its peak years, and it remains a significant part of the history of independent record labels in the United States.