Munchkin Records was founded in 1995 by music producer and entrepreneur Alex Green, initially focusing on indie pop and alternative rock. The label gained prominence in the late 1990s and early 2000s, becoming a key player in the underground music scene. Notable artists associated with Munchkin include the critically acclaimed band The Velvet Hues, known for their melodic sound, and singer-songwriter Mia Rivers, who garnered attention for her introspective lyrics. Throughout the 2000s, Munchkin expanded its roster to include diverse genres such as folk, electronic, and punk, fostering a reputation for nurturing emerging talent. The label's commitment to artistic freedom and innovative marketing strategies helped it maintain relevance in a rapidly changing music industry. By the 2010s, Munchkin Records had established a legacy as a champion of independent music, influencing a new generation of artists and contributing to the evolution of the indie label model. Today, it remains a respected name in the music community.