Motivation

Motivation Records, founded in the late 1970s, emerged as a significant player in the disco and dance music scene. Based in New York City, the label was established by a group of music enthusiasts aiming to promote emerging talent in the vibrant nightlife culture. Throughout the early 1980s, Motivation became known for its diverse roster, featuring artists like The Ritchie Family and The Village People, who contributed to the disco genre's popularity. In the mid-1980s, the label expanded its focus to include electronic and house music, aligning with the evolving musical landscape. This shift introduced new artists and sounds, further solidifying Motivation's reputation in the dance music community. Despite facing challenges in the late 1980s with the decline of disco, the label's influence persisted through its contributions to the genre's legacy. Today, Motivation Records is remembered for its role in shaping the disco and dance music scenes, leaving a lasting impact on the music industry.