Moonrise Records was founded in 1995 by music producer and entrepreneur Alex Turner in Seattle, Washington. Initially focused on indie rock and alternative music, the label gained prominence in the late 1990s and early 2000s, becoming a hub for emerging talent. Notable artists associated with Moonrise include the critically acclaimed bands The Echoes and The Skylines, both of which helped define the label's sound during this period. In the mid-2000s, Moonrise expanded its roster to include genres such as electronic and folk, signing artists like DJ Luna and singer-songwriter Mia Hart. The label's commitment to artistic integrity and innovative production techniques earned it a reputation for fostering creativity. By the 2010s, Moonrise had established itself as a significant player in the independent music scene, known for its support of diverse musical styles. Today, it continues to champion new artists and remains influential in shaping the landscape of independent music.