Miway Records was founded in 2009 by a group of music enthusiasts in South Africa, aiming to promote local talent across various genres. Initially focused on pop and rock, the label quickly expanded its roster to include hip-hop, R&B, and electronic music, reflecting the diverse musical landscape of the country. Notable artists associated with Miway include the acclaimed hip-hop group "The Soil" and pop sensation "Lira," both of whom contributed to the label's reputation for nurturing homegrown talent. Throughout the 2010s, Miway gained recognition for its innovative marketing strategies and collaborations with emerging artists. The label's commitment to promoting South African music has left a lasting legacy, influencing the country's music scene and encouraging the growth of independent labels. As of 2023, Miway continues to thrive, adapting to changing industry dynamics while remaining dedicated to its core mission of supporting local artists.