Midland Records, founded in 1995, emerged as a prominent independent label based in the United States, focusing primarily on country and Americana music. Established by a group of music enthusiasts, the label aimed to provide a platform for emerging artists who embodied the spirit of traditional and contemporary country music. Throughout the late 1990s and early 2000s, Midland gained recognition for promoting a diverse roster of artists, including notable figures such as Kacey Musgraves and Sturgill Simpson, who brought fresh perspectives to the genre. The label's commitment to artistic integrity and storytelling resonated with audiences, contributing to a resurgence of interest in roots-oriented music. In the 2010s, Midland Records solidified its legacy by fostering collaborations and supporting various sub-genres within country music, including folk, bluegrass, and alt-country. Today, the label is regarded as a significant player in the independent music scene, continuing to champion innovative artists while preserving the rich traditions of country music.