Mati Mor

Mati Mor is an independent record label founded in 2010 by music producer and entrepreneur Mati Mor. Originally based in Tel Aviv, the label aimed to promote diverse genres, including electronic, pop, and world music, reflecting the vibrant cultural landscape of Israel. In its early years, Mati Mor gained recognition for its innovative approach to music production and artist development, signing notable artists such as electronic producer Omer Avital and singer-songwriter Noga Erez. The label's commitment to blending traditional sounds with contemporary styles helped it carve a niche in the global music scene. Throughout the 2010s, Mati Mor expanded its roster, collaborating with emerging talents and established musicians alike, fostering a reputation for quality and creativity. The label's legacy lies in its role as a platform for artistic expression and its contribution to the evolution of modern Israeli music, influencing both local and international audiences.