Lick N Stick Records was founded in 1995 by music producer and entrepreneur Sam Reynolds in Los Angeles, California. Initially focused on the underground electronic and dance music scenes, the label gained prominence in the late 1990s with the rise of genres like house, techno, and trance. Notable artists associated with Lick N Stick include DJ Vortex, known for his innovative soundscapes, and the duo Sonic Pulse, who achieved commercial success with their hit singles. Throughout the 2000s, the label expanded its roster to include indie rock and pop artists, reflecting the evolving musical landscape. Lick N Stick became recognized for its commitment to artist development and unique sound, fostering a community of musicians who pushed genre boundaries. The label's legacy includes its influence on the electronic music scene and its role in promoting emerging talent, contributing to the diversification of music genres in the late 20th and early 21st centuries.